Category: Preprint

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Populism à la Carte: Modi on Twitter

How and where is democracy “hacked”? By examining the political rhetoric of Narendra Modi on the digital platform Twitter, this article shows that populist communication is tailored to a particular audience profile rather than a particular social media.

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Guru ki Baat

What constitutes a convincing expressions of political connect, relatedness and commonness? Exploring Narendra Modi’s Mann ki baats, we suggest that part of the answer lays in the overlapping lexical and stylistic realm of Modi and another set of audience-pullers: spiritual gurus.