Category: DIPMS Project

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Guru ki Baat

What constitutes a convincing expressions of political connect, relatedness and commonness? Exploring Narendra Modi’s Mann ki baats, we suggest that part of the answer lays in the overlapping lexical and stylistic realm of Modi and another set of audience-pullers: spiritual gurus.

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The Pandemics also Diagnoses India’s Populist Turn

The management of the coronavirus spread is not only a global rupture, it also signals the consolidation of the personalistic and intimate rapport between Modi and the people, which routinizes direct populist appeals through disfiguring democratic institutions.